IKEA Explores Expansion into the Cambodian Market

• 21 March 2025
• Local News
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Swedish furniture giant IKEA is setting its sights on Cambodia as a potential market for expansion. During a recent meeting, HE Chea Wutthy, Secretary General of the Investment Committee of Cambodia, welcomed an IKEA delegation led by Mr. Giafar Safaverdi, CEO of IKEA Southeast Asia, to discuss investment opportunities in the region.

In the meeting, the Secretary-General outlined Cambodia’s attractive private investment policy, including incentives under the current investment law, non-discriminatory treatment for all investors, and continuous government support aimed at enhancing the business climate. He emphasized the favourable conditions that make Cambodia an enticing destination for companies looking to invest.

Secretary-General Wutthy urged Mr. Safaverdi to expedite IKEA’s investment decisions to quickly capitalize on the opportunities in the Cambodian market. In response, Mr. Safaverdi expressed gratitude for the informative discussions and assured that the insights provided would play a crucial role in IKEA’s decision-making process. He noted that this marks the first time IKEA is actively considering entering the Cambodian market for expansion.

IKEA, known for its wide range of furniture and home appliances, was established in Sweden in 1943 and has become a leading global brand. In 2024, the company reported revenues of approximately €26.5 billion (about UDS 29 billion). In Southeast Asia, IKEA has already established a presence in countries such as Singapore, Malaysia, Indonesia, Thailand, and Vietnam.

Notably, IKEA previously introduced its products to Cambodian consumers through the Design Village shopping mall in the Sen Sok district, albeit without opening a full-fledged store. As negotiations continue, the potential for a dedicated IKEA store in Cambodia is generating excitement among local consumers and businesses alike. (Read m0re)

As the discussion unfolds, many are left wondering what IKEA’s entry into the Cambodian market would mean for local consumers and the broader retail landscape.

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