Century 21 Launch New Real Estate Tools

• 31 December 2015
• Property Focus
• 1552 Views

Having already franchised 15 real estate offices in Cambodia, Century 21 Cambodia, a subsidiary of the U.S.’ largest real estate firm Century 21 has unveiled new services to help its affiliated offices, agents, and clients.

Showroom Pro is one of its new core services that provides consultation on showroom setup for developers, including the training for staff and establishing sales strategies.

“I have been to every condominium showroom in Cambodia, and it was clear that developers need our assistance in setting up a showroom of international standards with top sales service because this is what the buyer expects,” Kevin Goos, CEO of Century 21 Cambodia said at Century 21’s first ever Franchise Dinner on 30 March. “Too many US$100 million projects are losing a lot of money every day due to lack of trained showroom sales staff, and this might be the biggest problem developers are facing in Cambodia.”

Century 21 also plan to launch a mobile application service that will allow users to search properties online on their smart phones. According to Goos, they will also provide an online visual secretary system that can help agents to work more efficiently and successfully. “These are just a few tools and techniques among our many techniques we have practiced worldwide to help our affiliated offices and agents,” he said.

These additional services are in compliment to existing services provided by Century 21 offices, such as property management, appraisals, commercial and industrial properties, and renting, which all support their core service which is the selling and buying of real estate.

The CEO who have observed the franchising of various businesses in Cambodia over the last 15 years stressed that Century 21 is the first real estate company that has come to Cambodia to focus on real estate franchising.

Besides equipping entrepreneurs with qualified skills to conduct real estate business via its international real estate courses, this global realty agency also helps developers in regards to property selling via its global selling network so that they can compete with international companies that are entering Cambodia. Training real estate agents to be internationally recognized agents, both staff from its franchised offices and individuals, is also its main focus.

Century 21 is the largest and most recognized real estate company worldwide with over 7,100 offices in 75 countries, and over 100,000 sales associates. Last year, the firm sold US$142 billion of real estate globally that ranked them as the leader of global property transactions, according to Goos.

Century 21 draws upon its network surrounding Asian countries to promote new real estate developments in Cambodia. “We began building Century 21 in Asia in 1981 with Century 21 Japan, which now has over 860 offices across the country, and Cambodia is the most attractive market in Asia for real estate development right now,” he emphasized.

Currently, Cambodia is catching up with other neighboring cities for real estate development which has been boosted by over 300 new projects being approved by the government.“Most new property developments in Cambodia are selling to international buyers for many reasons but primarily because it is a good investment and Century 21 is strongest in Taiwan, Japan, China, Singapore, and Hong Kong, with over 35,000 agents in these countries who all focus on sales,” said Goos.