US McDonald’s Brand Renamed in Russia Due to Economic Sanctions

• 14 June 2022
• Property Focus
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More than 800 McDonald’s stores in Russia have been rebranded after the US-based company decided to leave Russia over the war of aggression in Ukraine.

McDonald’s decided to sell all 850 stores in Russia to local investor Alexander Nikolaevich Govor for US$1.4 billion, CNN reported on 13 June.

The American McDonald’s brand, which has been present in Russia since the 1990s, was renamed Vkusno & Tochka, which translates to “Tasty and that’s it.”

Under the new name, 62,000 former McDonald’s employees were also retained.

 

• Business and Market
• Economy and Finance