Bosch Posts Double Digit Growth

• Proeksa Meas
• 31 December 2015
• Construction Focus
• 1945 Views

Robert Bosch, a leading global supplier of technologies and services has recorded double digit sales growth in the Cambodian market since its official establishment in the kingdom in 2010.

While Bosch manufactures and supplies a wide range of hi-tech tools worldwide, it supplies four product categories in Cambodia; automotive after- market parts, power tools, security systems, and drive and control technology.

“While we grew 25 percent in 2013, last year we grew almost 50 percent. This year we expect similar growth to last year’s rate,” said Andre de Jong, managing director of Bosch in Cambodia adding that, “We experienced strong growth in most of our businesses in 2014, and will continue expanding our product portfolio and footprint throughout the country.”

According to a June press release, in 2014, the mobility solutions business sector, formerly known as automotive technology, remained as one of the main contributors to Bosch’s business growth in Cambodia due to growth in the automotive market and product diversification.

The consumer goods business sector also achieved another year of growth in Cambodia, mainly propelled by its power tools distribution network into provinces beyond Phnom Penh to meet increasing demand in the thriving construction industry.

The construction boom also presented opportunities for Bosch’s energy and building technology stream which offers safety and security solutions for commercial buildings.

This year Bosch also introduced its new industrial technology business sector to support the country’s industrial development policy (2015-2025) by supplying hi-tech drive and control products for industrial machinery in businesses relevant to the manufacturing, agriculture, mining, energy, and construction industries.

De Jong said it is difficult to say which Bosch product is the most popular in the market, since it depends on each buyer’s preference and the sector they represent.

In June 2015, Bosch opened its first Bosch Diesel Service workshop with United Mercury Group (UMG) in Phnom Penh to service vehicles equipped with diesel systems in Cambodia.

Having acknowledged the rapid increase of vehicles along with rising traffic fatalities, Bosch is also aiming to help Cambodian roads be cleaner and safer by upholding the safety standards of vehicles through its line of Bosch Car Service workshops and its innovations in braking and vehicles dynamics control systems such as Anti-lock Braking System (ABS) and Electronic Stability Program (ESP). In line with this, Bosch also provides regular expert training to vocational schools such as Don Bosco to uplift the standard of professional automotive workshops in Cambodia

Having seen many power tool products supplied by various distributors in the market, Andre De Jong said Bosch values competition as it pushes innovation which brings benefits to users. Looking toward ASEAN integration, he doesn’t think it will result in a significant reduction in product prices since duty free tariffs on certain imports have already been implemented this year.

Established in Stuttgart in 1886 by Robert Bosch, today the Bosch Group comprises Robert Bosch GmbH and over 440 subsidiaries and regional companies in some 60 countries while its products and services have covered in roughly 150 countries. As of April 2015, the conglomerate employs roughly 360,000 associates worldwide with $65.1 billion of net sales last year.

For the 2015 business outlook, the Bosch Group expects global sales to grow within 3 to 5 percent this year. With its slogan of “Invented for life”, the company invested 10 percent of its total revenue in Research and Development (R&D) annually equivalent to $6.64 billion (2014) which result in some 4,000 to 5,000 patents worldwide about 18 to 20 daily.