Meng Leng Eav and Nkk Celebrate 20 Years of Partnership

• Proeksa Meas
• 31 December 2015
• Construction Focus
• 1872 Views

2015 marks the 20th anniversary of Meng Leng Eav Co., Ltd supplying NKK grinding and cutting disc products to Cambodian market.

Meng Leng Eav first began researching NKK products, manufactured by Thailand-based Fusan International using Japanese technology, in 1995 before being a registered company. In 1997, the company won the exclusive dealership rights to the Cambodian market for the brand. Today Meng Leng Eav is a leading supplier of a wide range of quality construction and agricultural related products in Cambodia.

Meng Leng Eav distributes two main categories of NKK products to the Cambodian market: cutting discs in sizes ranging from 10cm to 40cm in diameter and grinding discs from 10cm to 18cm in diameter.

Unknown in the kingdom 20 years ago, today NKK is a leading brand with 70-80 percent market share thanks to its outstanding quality and Meng Leng Eav’s effective sales strategy.

Since first introducing NKK to the market, the company has enjoyed consistently rising sales, though the pace of growth has slowed in recent years according to Meng Leng Eav Director Mr. Meng Reaksmey, speaking at the 20th anniversary of its NKK dealership in July, 2015.

The main sales targets in Cambodia are those related to professional mechanical works especially related to iron and steel cutting and grinding (over 90 percent of total demand) and construction works, Reaksmey added. The company now has over 200 wholesalers and dealers for NKK brands nationwide.

Although NKK has had no competitors over the previous two decades, it today faces tight competition from many competitively priced cutting and grinding disc brands on the market. Despite this, Reaksmey has realised that most of them come with uncompleted product sets, are inferior quality and meet uncertain standards.

“NKK’s unique features compared to other existing brands on the market are its competitive brands, strong cutting and long life span,” he stressed.

Noting that inferior products with improper consumption guidelines can lead to serious dangers to users, he emphasised Meng Leng Eav’s strategy of paying strong attention to safe product use by offering product training to consumers. It also publishes product leaflets to guide users how to use them properly.

“We provide warranty and insurance for our NKK products. If consumers experience danger from them despite usage, the company will compensate them,” he said.

Having supplied the market since 1993, Meng Leng Eav Co. Ltd now exclusively and inclusively distributes many world-leading brands of power tools, construction-related tools, and agricultural products.