Painting for Society

• Proeksa Meas
• 31 December 2015
• Construction Focus
• 1882 Views

As part of its Corporate Social Responsibility (CSR) policy, HSC Decor Center, a supplier of various globally-recognised building material and sanitary brands in Cambodia, has donated almost 130 units of Kansai Paint to remote communities in Cambodia where high quality painting brands are generally unknown.

The donation aims to introduce Kansai Paint – Japan’s leading painting brand – to distant communities in Cambodia where residents can’t afford and rarely experience high quality painting brands.

Hosting the donation drive on different dates and places, HSC donated 72 units of Kansai paint to a primary school located in Somroung District, Takeo Province, 36 units to a pagoda based in Kong Pisei District, Kampong Speu Province, and another 18 units to a pagoda located at Kampong Chhnang’s Samaky Meanchey District. The donation is worth a total of over $2,000.

“It is part of the corporate and brand strategy in setting up the proposition which consists of: “Brand Value, Benefits, and Reasons to Believe,” said Ms. Row Pheavy, HSC’s Marketing Manager, adding that, “Research has shown that 91% of global consumers would switch brands if a different brand of similar price and quality supported a GOOD CAUSE.”

The donation program is the first the company has launched after they changed to a new management team. Moreover, it is also because Kansai Paint is part of a global collaboration with International Planned Parenthood Federation (IPPF), an international organisation that plays a role as a global service provider and leading advocate of sexual and reproductive health and rights for all, and is kicking off its global CSR projects in 170 countries across six regions.

“HSC has followed in the footsteps by contributing to the community in line with the CSR policies of Kansai Paint and IPPF,” Ms. Pheavy stressed.

Established in 2009, HSC Decor Center is one of Cambodia’s leading suppliers of top building material and sanitary brands such as Kansai Paint, Linax, Series Supplies, Tostem, and Mitsubishi air conditioners.

With a new management team, the company has recorded a satisfactory growth rate in sale volumes of its brands, especially Kansai Paint.

Describing Kansai Paint’s strengths as Japan’s No.1 painting brand equivalent to Japanese quality and standard, a brand with strong Research and Development (R&D) in Japan and containing ALES Anti-MosQ – the latest technology for repelling mosquitoes – HSC’s strategy for Kansai Paint is to focus on retail sales more than on wholesale, like building projects, she added. “We are aiming to have 24 dealers in the 24 provinces of Cambodia.”

Established in 1918, Kansai Paint has grown into Japan’s largest paint manufacturer as well as one of the country’s most progressive businesses. Today, the company enjoys a well-established position as one of the world’s leading paint manufacturers.

By April 2015, Kansai Paint Group ranked 8th in global paint manufacturers and 2nd in Asia Pacific with $2.9 billion sales revenue in 2014. The group is targetting $452 million sales revenue in Asia Pacific this year this, climbing to $800 million by 2019, according to Ms. Pheavy