Bosch’s 2015 Sales Surpass €70bn

• 1 April 2016
• Local News
• 740 Views

Robert Bosch, a world leader in technologies and services, announced that its 2015 sales exceeded €70 billion for the first time in its history—marking a 10 percent growth against 2014 sales of about €65 billion.

Driven mainly by an increasing number of solutions for the connected world, the growth varied among its four business divisions, according to the company’s press release published in early February.

Sales for mobility solutions surged 12 percent to €41.7 billion in 2015 despite only anemic growth in global vehicle production. Sales for consumer goods business sector grew 9.3 percent to €17.2 billion. This sector’s best-selling products included cordless power tools and household appliances such as a connected range of stoves.

The energy and building technology business sector recorded 11 percent growth, primarily attributed to services, security systems for large infrastructure projects, and connected smart-heating solutions.

The industrial technology business sector continues to suffer from weakness in the global mechanical engineering segment, resulting in 1.7 percent slow down against last year. The drive and control technology division suffered further collapses in important segments of the mechanical engineering market in 2015.

For business performance by regions, Bosch’s business in Europe developed encouragingly in 2015, increasing its sales by 4.2 percent. It recorded double-digit growth in North America and Asia Pacific markets to 24 percent and 16 percent respectively while the South American market downed 13 percent. Bosch sees long-term potential in Africa.

For 2016, Bosch is forecasting moderate growth of 2.8 percent for the global economy. Geopolitically, the situation in 2016 will remain complex and characterised by considerable uncertainty. Regardless of this, Bosch wants to continue its growth trend in the current year and to grow faster than its various markets.

To cope with uncertainty, it strategically aims to offer solutions for connected mobility, connected production, as well as for connected energy systems and buildings. This led to the launching of various new solutions in this area last year.

As it predicted, some 230 million or 15 percent of all households worldwide will be equipped with smart-home solutions by 2020, so its research and development department is focusing on connected technologies and systems that will comfort users’ experience.

For Cambodia, after entering the market in 2010, Bosch has recorded doubled-digit growth even since. As the Cambodian division will release the country annual report in this July, it is expected that the double-digit rise will be remained.

Bosch currently has four business divisions in Cambodia, comprising of automotive after market, power tools, security systems and thermo-technology. The majority of sales growth has been contributed by the power tools and security systems divisions.

André de Jong, Managing Director of Bosch Cambodia and head of the representative office in Laos and Myanmar told media that Bosch’s growth in Cambodia is faster than its neighboring markets.

He hopes the parent company will decide to set up a factory here sometime in the future. “But for now we, focus on distribution first, not production yet,” he explained.

• Business and Market