Century 21 Ratanaka Realty Officially Opens

• 31 December 2015
• Property Focus
• 2144 Views

March 11 2015 marked the soft launch of Century 21 Ratanaka Realty, a real estate firm owned by Cambodians that serves Cambodians and applies international standards.

Initiated in July 2014, Ratanaka Realty is franchised, via an agreement signed by its parent company Ratanaka Broker Group, from Century 21 Cambodia, a subsidiary of the global real estate agency Century 21.

Although a newcomer on the nation’s bourgeoning property market, the agency has the vision to become a market leader. It also aims to promote professionalism for Cambodians working in the real estate market.

“With our vision and our core principles, we value our customers, and we will provide them services with professionalism and integrity”, Ms. Lim Makara, Century 21 Ratanaka Realty’s CEO said at the firm’s soft launch.

Ratanaka Realty said it is the first local company to provide an independent agent program, meaning that anyone interested in a realty career can now become a professional and have the independence they need with the support of a global brand.

“We build relationships and skill sets for our real estate agents through our recruitment, training awards and recognition programs. We provide opportunity for a traditional “Neak Kouk Je” to transform into a professional agent. And we bring with us all of the professionalism and standards that a global brand has to offer,” said Makara.

To differentiate itself from the dozens of legal and illegal offices in the market, the company announced three unique strategies, i.e. serving customers with professionalism and integrity; paying the highest commission to the agent of any real estate company in Cambodia; and building a team of over 150 real estate professionals.

In line with our vision and goals, Makara added that her firm differs from others by building partnerships rather than competition. “We bring international standards for agents to help each other and work together by using our trademark co-broker system,” she said.

Mr. Kevin Goos, CEO of Century 21 Cambodia said Ratanaka Realty’s vision and mission for now and the future is to increase the level of professionalism and trust with local agents and to provide opportunity to young ambitious men and women who desire to be successful and the best of the best.

After mentioning that being a professional real estate agent is very important for a developing country like Cambodia, Ms. Grace Rachny Fong, Learning Director of Century 21 Cambodia, encouraged traditional brokers to become part of the international brand, Century 21, while still being able to independent. Grace explained that they can participate in the Professional Real Estate Agent Programs of Century 21 Ratanaka Realty which is the first Agent Program in Cambodia.

“It will offer them a chance to build the knowledge they need as a professional; most importantly, they can keep and enjoy the compensation that is much higher than what has been practiced in the current market”, she said. “We envisage that in a short time, a career as a real estate agent will be one of the most respected professions in Cambodia as it has become in many developed countries outside Cambodia.”

Mr. Kuy Vat, Chairman of Century 21 Cambodia and Oknha Cheng Kheng, Chairman of Century 21 CPL Home together agreed that while realty businesses in Cambodia are facing tougher challenges because of regional and global integration forces, they nonetheless believed the support from a global brand like Century 21 is a win-win solution.