A Big Firm With a Humble Background

• 31 December 2015
• Association Focus
• 1524 Views

Looking back 15 years, it started as a tiny family-run business owned by two brothers, Mr. Meng Leng and Mr. Meng Eav, but today Meng Leng Eav Co. Ltd is a leading supplier of a wide range of quality construction and agricultural related products in Cambodia.

Having supplied the market since 1993, Meng Leng Eav Co. Ltd now exclusively and inclusively distributes many world-leading brands of power tools, construction-related tools, and agricultural products. It distributes the most renowned professional power tool brands such as Bosch, Skill, Dreamel, Nikatec, Makita and Maktec.

It also distributes Mikasa, Hitachi professional construction equipment, Karcher professional cleaning equipments, Tsurumi pumps, Kuken air tools, Toyox industrials hose, WD40 lubricants oil, Deerfos abrasives, X-tream & New Kosoku cutting & grinding wheels, For the agricultural sector, the firm also supplies Nikatec agricultural equipment from Japan. These products are all supplied with warranties ranging from four months to one year.

Most of its customers are large-scale building projects, wholesalers, and retailers. Besides having its own branches in Phnom Penh and Battambang, and soon in Siem Reap province, the group has also expanded its distribution network nationwide with sales centers and sub-dealers around the country including Phnom Penh, Siem Reap, Battambang, Kompong Cham, Kratie, and Sihanoukville.

Besides the competitive prices offered to its wholesalers and end-users, the company’s strategy also offers a convenient delivery service to distant clients, warm maintenance service either onsite or by bringing the clients’ faulty products to repair at its maintenance centers, and then a return delivery service back to clients.

The company also upgraded its warehouse facilities and maintenance services last year to serve users’ increasingly sophisticated needs.

The firm has launched a unique annual client party where distributors, clients, and public users can receive free training and guidance on the proper uses of its various hi-tech products with the aim of extending the products’ lifespan and efficiency.

Late last year, the firm celebrated its 15th anniversary by inviting thousands of its distributors, retailers, and clients to participate in an event where 30 exhibitor booths of its products were also showcased. The celebration also reflected another milestone with the company joining the Cambodia Constructors Association (CCA) to help steer the nation’s construction industry.

Compared to 2013, last year the group enjoyed sales growth around 20 percent with power tools being their most popular products, said Meng Reaksmey, the company’s director.

“I don’t mean all our products are the best in the market, but at least customers generally realize that Meng Leng Eav supplies only best quality products with good after sales service, our ultimate aim is to serve our customers thought premium customer service, quality and commitment to achieve high level of customer satisfaction” he said.

Having been in the business for years, Reakmey has observed users are changing from using unbranded, second-hand and manual products to famous brand, brand-new, and electric products. This trend is growing in Phnom Penh and in some provinces where electricity has now reached as it provides them lower expenses, faster production, and more efficiency in the long run.

Since 2014, he has also observed that while the power tool market has expanded due to the rising construction sector, the market competition has also got denser with more sophisticated selling techniques.

Looking toward ASEAN integration, while Reaksmey hopes for improved business, he also worries that low quality power tools imported from China and Vietnam may hurt the industry in the future. However, he said he believes his firm’s strong strategy, commitment, and long-term reputation will allow it to dominate a large proportion of the market share.