Bosch Partners With Meng Leng Eav to Expand Market

• 31 December 2015
• Local News
• 2044 Views

The Bosch Group, the leading global supplier of power tools and accessories from Germany, in late April partnered with Cambodian dealer Meng Leng Eav to expand its sales in Cambodia.

The partnership means Meng Leng Eav Co. Ltd., one of the Kingdom’s biggest power tool and agricultural machinery dealers, can now distribute Bosch products in Cambodian markets at its own sales centers or sub-dealers around the country.

According to Bui Anh Tuan, Bosch’s sales director for Cambodia and Vietnam, the German-based firm is now exploring approaches to expand its sales network by partnering with potential dealers and sub-dealers entire the country. “We are very excited to work with Meng Leng Eav, because it is one of the professional companies with strong management team,” he said.

Meng Leng Eev, director of the company which bears his name, says he is pleased with the partnership since the rapid development of the construction sector means the demand for power tools and other construction implements is only rising. “Previously, usersfocusedoncheaptoolsthatwere

lowquality,butnowtheyaretrending towardhigh-qualitytools,”hesaid.

users focused on cheap tools that were low quality, but now they are trending toward high-quality tools,” he said.

Established in Stuttgart, Germany in 1886, today the Bosch Group has roughly 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, Bosch is represented in roughly 150 countries.

Bosch arrived in Cambodia in 2003. In 2010, the manufacturer has set up a representative office in Cambodia, and last year opened an official subsidiary in the Kingdom. Currently, three Bosch divisions are operating in the Kingdom: the automotive aftermarket, power tool and security systems divisions.

This year Bosch opened a warehouse in Phnom Penh that allows the company to stock more products and meet customers’ needs in a more timely manner.

Since 2010, Bosch has enjoyed double-digit sales volume growth. In the first three months of this year, sales volume increased over 120 percent compared to the same period in 2013. Last year, Bosch worldwide generated 46 billion euros.