Century 21 Vtrust Brings A New Business Model to The Property Market

• 31 December 2015
• Property Focus
• 2813 Views

Founded in California in 1971, Century 21 is the world’s largest globally-franchised real estate operation with some 7,100 affiliated offices in 75 countries, including Cambodia. VTRUST Realty, a subsidiary of leading local property firm VTRUST Group, has affiliated with Century 21 Cambodia to raise its level of professionalism and trust in the brokerage market in Cambodia. The new company is now Century 21 VTRUST.

Since 2008, VTRUST has only focused on brokering its own properties, but the new Century 21 VTRUST franchise cooperation will see brokering services utilize the service management system and brand name of Century 21, which is globally-known for its specialization in selling, purchasing, and leasing properties.

“By affiliating with Century 21, VTRUST still bears its name along with Century 21, and the advantage is that this well-recognized brand raises the level of trust among our customers in our property brokerage,” said Chrek Soknim, former deputy director at VTRUST Property and now CEO of Century 21 VTRUST.

So what has VTRUST gained from the affiliation of this international brand? Century 21 has a global reputation, an effective management system, training programs, and strong local and global market connectivity. VTRUST can benefit from all these potentials to grow its brokerage business.

Soknim explained that in the past, VTRUST faced the challenge of writing, programming and posting advertisements online and providing global customers with the knowledge they needed about properties in Cambodia. But thanks to the affiliation with Century 21, the process is far more convenient and efficient.

“Now, we post information on Century 21’s intranet website, and our website can go global. So if a customer wants to buy a condo in Cambodia, they can contact any one of the Century 21 offices worldwide, which will link with our office in Cambodia,” he said. “With only a one-click transaction, they can buy the condo easily without having to come directly to Cambodia.”

Century 21 doesn’t exclusively franchise to VTRUST. Any other local brands can be affiliated to the brand and use the existing system to raise their level of professionalism and trust in the brokerage market.

Century 21 Cambodia is slated for its soft launch on 4 August, 2014 at Sofitel Phnom Penh Phokeerthra. The company has elected Kuy Vat, Chairman and CEO of VTRUST Group as Chairman on the company’s Board of Directors.

In Cambodia, Century 21 VTRUST focuses on commercial and residential properties and any other projects that need a brokerage firm to handle selling, buying and leasing.

Kuy Vat says Century 21 will bring previously unseen levels of professionalism to the Cambodian property market. “Century 21 approaches the market in a different manner, looks at things differently, while also bringing in tools and systems that have never been seen here before.”

Century 21 VTRUST will be launched following the official launch of Century 21 Cambodia.