World-class Sanitary Ware Brand Arrives in Cambodia

• 31 December 2015
• Local News
• 2988 Views

July 2015 marked another milestone for the Cambodian market when it welcomed E.C.A Serel, the world-class quality and eco-friendly sanitary ware brand which has been attracted to invest by the kingdom’s double-digit building boom growth.

Solely distributed by Soma Trading a subsidiary of Soma Group, the company supplies a full range of high-quality sanitary ware from middle to high-end products which are manufactured by the Turkey-based Elginkan Group. In operation since the 1950s, the company is widely known for its hi-tech and innovative construction materials which are supplied all over the world.

E.C.A Serel Brands are among the elite brands which have attained a Fine Design Award from the ‘Design Turkey Industrial Design Awards’. They are now distributed in over 60 countries including developed markets such as France, Germany, UK, USA, Russia, Belgium, Denmark, Sweden, and Romania.

What has made Serel the sanitary ware brand of choice is its innovative green technologies which can save up to 70 percent of water and energy. Serel Brand reaches its consumers nationwide and internationally with a dealer and service network as wide as E.C.A’s. Serel eliminates use of dense and non-renewable cleaning products with its specially designed toilet seats manufactured from anti-bacterial material.

Thanks to its global reputation, trading companies have now brought these brands onto ASEAN markets such as Thailand, Cambodia and Laos.

Speaking at the E.C.A Serel showroom grand-opening on Monivong Blvd, Mr. Sok Puthyvuth, Chief Executive Officer of Soma Group said the numerous luxury residential and commercial projects along with a rapidly growing number of middle class consumers in Cambodia marked the perfect time to introduce these high-end brands to the market .

“The grand-opening of E.C.A Serel distribution is another example of our ongoing dedication to providing our esteemed customers world-quality products that come with pro-environment, consumption saving concepts and innovative designs,” he said.

Besides E.C.A Serel, many global brands in this sector are already available on the Cambodian markets such as Kohler, Karat, Hansgrohe and Cotto Italia distributed by Heng Asia, American Standard, Inax and Series Supplies supplied by HSC Decor Center, and Viglacera distributed by Viclacera Corporation Cambodia, as well as others.