Tous Les Jours Bakery Returns to Phnom Penh Amid Cambodia’s Economic Surge

• Sommana Yan
• 29 April 2024
• Local News
• 5650 Views

In a strategic move driven by Cambodia’s robust economic growth and burgeoning market potential, the renowned bakery chain Tous Les Jours has announced its comeback to Phnom Penh after a year-long hiatus.

Reported by Maeil Business News Korea on 29 April, a franchise agreement has been inked between CJ Foodville and global restaurant franchise EFG, paving the way for the establishment of five Tous Les Jours bakery outlets across Cambodia.

The first two stores are slated to open in Phnom Penh, with one situated on Kampuchea Krom Blvd and the other in Tuol Tompoung, reflecting the company’s confidence in the capital’s thriving consumer landscape.

With Cambodia maintaining an impressive annual growth rate of 7% over the last two decades, the country emerges as a prime market for Tous Les Jours, boasting a significant young population and a robust economy. The bakery aims to reclaim its status as the leading bread brand in Cambodia, capitalising on the nation’s favourable demographic and economic conditions.

The report quoted a CJ Foodville official, who emphasised the significance of the bakery’s return to Cambodia, stating, “The new leap in Cambodia is significant in that it provides a bridgehead for expansion to nearby Southeast Asian countries. We will also lead a new K-bakery trend in Cambodia based on differentiated product power and business performance already proven in Southeast Asia such as Vietnam and Indonesia.”

Tous Les Jours, a well-established Korean bakery chain, previously operated in Cambodia until its franchise agreement expired in early 2023.

• Business and Market
• Economy and Finance